FILM CRAFT
Entries will need to demonstrate exceptional filmmaking. That is, work in which technical skill and prowess in production elevates an idea or dramatically enhances its execution.
Contest categories
The vision and achievement of the direction. The jury will think about the translation of the creative brief through a director’s vision and how well that vision has been achieved. This will include the way that production elements (including casting, set design, sound design and cinematography) have been used to bring that vision to life.
The film’s script, as written. Analysis of the script will include dialogue, voice-overs, scene-setting, movement, actions and expressions. The jury will look at how successfully the script delivers on the creative idea and supports the final execution.
The quality and effect of the cinematography. The style, artistic choices, camerawork, cinematic techniques, shot composition, lighting and other effects will be considered.
The creative use of Sound Design within film advertising. Technical excellence in recording, mixing and the synthesis of samples and sound effects will be considered, along with the cohesion of the edit and its impact on the overall piece.
The impact and success of music compositions in film advertising. Including original composition (created specifically for film advertisements), licensed recordings or adapted/altered versions of an existing recording.
The use and aesthetic of animation in film advertising. All types of animation, including cel, stop-motion, graphic, silhouette and computer animation in 2D or 3D will be accepted.
The creation of film environments and other visual effects. The jury will consider the aesthetic and technical excellence of the effects themselves, along with the success of their integration in to real footage.
The aesthetic of the Production Design/Art Direction. This includes set design and location builds, as well as the overall look, feel and atmosphere of the piece.
The technical and creative success of the edit. All aspects of the film’s edit will be considered, including timing, pace, visual dynamics, dialogue dynamics, sound integration and overall story-telling.
Recognising innovation and advancements in the Production of film advertising. The jury will consider the inventive use of new or existing technology/methods to enhance the final execution. You are required to include a detailed description of the production process, including how the production team utilised these approaches to achieve unprecedented levels of accomplishment in production.
ENTRY REQUIREMENTS
Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake MOV, MP4, etc.)
Each advertisement constitutes one entry.
The same entry can be entered into any of the Craft categories.
Advertisements which form a campaign must be entered and paid for as single entries.
Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.
Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
MATERIAL REQUIREMENTS
Make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
It is in your interests to provide the jury with a high-quality file version of your film.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
The original film advertisement or content, exactly as it aired. No extra slates or information.
Work which is not in English should be subtitled, so that it can be understood in English, exactly as it was published or aired. Please note that dubbing is not allowed.
Voiceovers can be translated. If you are submitting a subtitled version, you must ensure that the script used is identical to the original ad.
For films over 3 minutes we require a 60-second edit.
You may also supply demo film (120 SECONDS MAXIMUM) (field CASE FILM) as additional supporting material. This is either a ‘making of’, a recording of the activation in action or a walk through showing the specific elements of your work. Demo Films should be in English.
Encoding mode:
multi-pass dimensions are recommended.
| Aspect Ratio | Resolution | Format/Codec | Audio | |
| Preferred | Full HD 1080p | 1920 x 1080 | .MOV/H.264 | AAC, Stereo, 48kHz |
| HD 720p | 1280 x 720 | |||
| Accepted | 4:3 or 16:9 | 1024x576 | .MP4/H.264 | AAC, Stereo, 48kHz |
| 720x576 | ||||
| 854x480 | ||||
| 640x480 | ||||
